Nady Ghaly the passionate market challenger, business consultant, and entrepreneur was born in 1978. He holds a Master’s degree in business administration (MBA) from the international business academy of Switzerland (IBAS) besides a bachelor’s degree in Computer science from the Modern University for Technology & Information. Obtaining his BA in the year 2000 and his MBA in 2020, amongst these 20 years lies Leadership, development, and launching of advertising strategies for topnotch brands in Egypt & worldwide.

As in 2010, Nady decided to show the market the true meaning behind “The most elite lifestyle magazine in Egypt” a sentence which he noticed on a magazine that was not conveying the correct message. Niche Magazine was born with a limited distribution among only the lavish societies and the crème de la crème of Egypt. For that and for the first issue of the magazine, Nady has received the Annual Advertising Silver Award from the American University in Cairo.

Celebrating his 20 years’ journey with Bebrand and 10 years’ with Niche, Nady’s career was highlighted by cooperations & partnerships with multinational market-leading brands reaching 1200 clients & brands most notably Microsoft, TNT, Hyundai, Saint Goban, Egypt Air, Samsonite, Golds Gym, Mercedes.

In 2017, Nady Ghaly introduced a new elite showroom. He launched & hosted the Annual Niche Awards event which won the admiration of many and was proudly introduced as the most luxurious awarding event in Egypt. Consequently, Niche Awards 2018, 2019, and 2021 were of great success being held in Egypt’s number one extravagant hotel.

In 2021, striving hard with passion has led him to receive another special recognition as Niche Magazine was officially granted the certification of “Luxury Lifestyle Awards” in the category of Best Luxury Magazine in Egypt. Niche & Bebrand are now seen as Egypt’s most luxurious brands featured platforms.