Along with Milano Moda Donna, Milano Moda Uomo is the Inter- national event with all the innovations of prêt-à-porter for men pre- sented by the most important maisons of Italian fashion; during the event more than 100 fashion shows and presentations take place; Italian and foreign journalist attending are more than 1000 and buy- ers are almost 10.000. With two annual appointments: January (Au- tumn/Winter Collection) and June (Spring/Summer Collection), the fully booked calendar of the event is the proof of the great interest shown by market operators toward men’s Fashion.
The Camera Nazionale della Moda Italiana (The National Cham- ber for Italian Fashion) is the non-pro t making Association which disciplines, co-ordinates and promotes the development of Italian Fashion. The Association represents all the highest cultural values of Italian Fashion. It aims to protect, co-ordinate and strengthen its image, both in Italy and abroad.
In accordance with the statutory provisions, the Association is the point of reference, as well as the preferential mouthpiece, for all the national and international initiatives aimed at valuing and promot- ing Italian style, customs and Fashion. Right from the year of its foundation, in 1958, the Association has pursued a policy of organ- isational support aimed at the knowledge, promotion and develop- ment of Fashion through events with a highly intellectual image in Italy and abroad.
Recent agreements over international calendars, which have led to the signing of the Italian-French agreement, have given Milan and the Camera Nazionale della Moda Italiana the role of undisputed protagonist on the international fashion scene, thus also contrib- uting to the consolidation of alliances with London and New York.
The Franco-Italian Protocol signed in Paris on 26th June 2000 is founded on the strong will by Camera Nazionale della Moda Italiana and Fédération Française du prêt-à-porter Féminin to implement a common policy aimed at developing and circulating luxury prod- ucts in non-European areas. On January 17th 2005, this agreement has been recon rmed in Milan with the signature of a new protocol, in presence of the French Minister of foreign trade, On. François Loos and of the Vice-Minister, On.Adolfo Urso, countersigned by the President of Lombardy Region, On. Roberto Formigoni, with the integration of new initiatives particularly relevant, in order to man- age the new scenery of the international trade, characterized by the increasing competition that will get worse and worse at the end of the Multi bre Worldwide Agreement.