Luxury retail signals don’t always arrive as sales figures. Sometimes they arrive as tenant lists—the brands a destination chooses to anchor its next phase of leasing.
On 4 January 2026, Diriyah Company announced eight new retail, wellness, and lifestyle brands for Diriyah Square. Among them were Alo Yoga and Switzerland’s On Running—two globally recognised active-lifestyle names—added alongside wellness, healthcare, and daily-essentials operators.
What was officially announced (and what wasn’t)
Diriyah Company’s announcement is clear on three points:
The new brand lineup (8 total): Adidas, Spinneys, Seven Luxury Wellness, OliOli, Al Dawaa Pharmacy, Alo Yoga, On Running, and Fakeeh Clinic.
Scale of this specific leasing wave: the newly announced brands span over 15,000 square meters of gross leasable area (GLA).
Project status: the announcement was made as construction progresses on more than 400 planned shopping and dining outlets at Diriyah Square.
What the release does not confirm: store opening dates for each brand, unit sizes per tenant, or sales performance expectations.
Why Alo Yoga + On Running matter in a luxury destination context
In the statement, Diriyah Company places Alo Yoga and On Running in the “active lifestyle” bucket—alongside wellness operators—within the same leasing announcement.
That mix matters because it frames athleisure as more than “sports retail.” In premium districts, activewear and performance footwear often sit inside a broader wellness economy cluster—fitness, recovery, clinic-led services, and lifestyle retail designed for frequent visits rather than occasional luxury purchases.
Diriyah Square’s confirmed list supports that reading, because the same batch includes:
Seven Luxury Wellness (gym/spa concept as described by Diriyah Company)
Fakeeh Clinic
Al Dawaa Pharmacy
Taken together, the tenant mix suggests Diriyah Square is building a wellness-led retail cadence: brands and services that encourage repeat footfall and longer dwell time, not just one-off destination shopping.
The bigger platform: what Diriyah Square says it is building
On Diriyah Company’s Diriyah Square overview page, the project is positioned as a large-format retail and lifestyle district with headline metrics including:
Gross leasable area: 186K sqm
Retail brands and dining outlets: 400+
Hotels: 6
Branded residential units: 34
Those broader figures help contextualize the January 2026 announcement: the 15,000+ sqm leasing wave is a meaningful slice of early/ongoing tenanting inside a much larger planned retail footprint.
A practical “indicator checklist” for luxury wellness retail in Saudi
If you’re tracking the business story behind “premium athleisure” in the Kingdom, the Diriyah Square update highlights a few measurable indicators to watch (without guessing at revenues):
Co-location with wellness and healthcare
When athletic brands arrive in the same leasing wave as gyms/spas, clinics, and pharmacies, it points to wellness being treated as a core pillar of the destination’s retail mix.Leasing momentum tied to major construction progress
The announcement explicitly links brand signings to construction moving ahead across 400+ planned shopping and dining outlets, suggesting tenanting is being marketed as proof of delivery pace.Destination planning that targets everyday repeat visits
Adding essentials like grocery and pharmacy in the same wave as “experience” and luxury-adjacent retail suggests the district is designed to serve both visitors and a local catchment—supporting consistent footfall patterns.
Diriyah Company’s 4 January 2026 update confirms that Alo Yoga and On Running are joining Diriyah Square as part of an eight-brand announcement spanning 15,000+ sqm of GLA, alongside wellness and healthcare operators.
As a business signal, it’s less about a single brand and more about the direction of the tenant mix: luxury destinations in Saudi are increasingly treating wellness + active lifestyle retail as a central component of premium district economics—built for frequency, services, and long-term footfall, not just occasional luxury shopping.
