Become Officially Nominated by Niche Global
Gain official recognition through Niche’s international luxury awards platform
About Niche
Niche Magazine is a luxury lifestyle and business platform celebrating founders, CEOs, premium brands, and industry leaders since 2010 across the Egypt, Saudi Arabia Italy, and the United Kingdom.
Our Offices
Egypt, Cairo
United Kingdom, London
Saudi Arabia, Riyadh
Featured Event Moments
Niche Awards
Ceremony
2025
Industry Leaders
Recognition
2024
Luxury Platform
Experience
2026
Premium Brands
Spotlight
2024
A Platform Built on
15 Years of Recognition
Niche Magazine is a refined luxury and business publication that has celebrated thousands of brands across the Middle East, Europe, and the world.
Events Calendar
Brands That Have
Been Part of Our Story
From luxury clinics and hospitality groups to real estate developers and fashion houses , these are the brands that chose Niche recognition.
A Prestigious Platform
with International Reach
With offices and ceremonies across three continents, Niche Awards connects your brand to a global network of luxury and business excellence.
Traditional Marketing
Buys Attention
Recognition Builds Trust
When your audience sees that your brand is nominated or recognised by Niche Awards, your ads, website, and sales conversations become significantly stronger. Recognition lowers acquisition cost, increases close rates, and differentiates you in a crowded market — permanently.
From Payment to
Published Nomination
Everything You
Need to Know
Jury Committee
Behind the Recognition
Dr. Nady Ghaly
Founder & CEO, BeBrand / Niche Magazine
Dr. Nady Ghaly is an entrepreneur, publisher and visionary leader dedicated to celebrating excellence through authentic storytelling and meaningful connections. He founded Niche Magazine and BeBrand Advertising Agency, transforming Niche from a regional publication into an international platform honouring entrepreneurs, creatives and changemakers. Following the acquisition of Niche UK in 2025, he united its UK and Middle Eastern operations under Niche Global, connecting voices, industries and cultures worldwide.
Jenny Cross
Marketing Strategist, Business Advisor and Entrepreneur
Jenny Cross is a respected marketing strategist, business advisor and entrepreneur with extensive experience in building, scaling and successfully exiting brands. She founded the Niche Business Awards and led the multi-award-winning Cross Productions marketing agency for over 12 years. Now Joint Founder of Vantage Marketing Group and Pro Chancellor at De Montfort University, Jenny brings valuable commercial insight, strategic expertise and leadership experience to the Niche Business Awards 2026 jury.
Sahar Behairy
Co-Founder, ART74 Visual Narratives
Sahar Behairy is a lecturer, curator, art economist and Co-Founder of ART74 Visual Narratives, working across Cairo, Milan and Riyadh. With over 26 years of experience, she specialises in African and Middle Eastern art and has curated exhibitions across Africa and Europe. She also serves on the Industry Advisory Board at the British University in Egypt and was appointed Curator of the Special Projects Pavilion at ReA! Art Fair in Milan.
Dr. Mervat Shafik Abou Oaf
Dean of the Faculty of Visual Arts and Creative Industries, ESLSCA University
Dr. Mervat Shafik Abou Oaf is Dean of the Faculty of Visual Arts and Creative Industries at ESLSCA University, following 30 years of academic experience at the American University in Cairo. A specialist in film, media and cultural policy, she is an academic consultant, published author and advisor to leading international film festivals. Her work reflects a lifelong commitment to education, cultural diplomacy, empowerment and social change.
Ahmed Ashour
CEO, Archplan Developments
Ahmed Ashour is an Egyptian architect, master planner, entrepreneur and CEO of Archplan Developments. Holding a Master of Science in Architecture, with further studies at the University of East London, he combines architectural psychology, sustainability, heritage and modern technology to create human-centred developments across Egypt and the MENA region. His contributions to architecture and real estate have earned recognition from the Niche Awards and Landscape Middle East Awards.
Customized Branding
Solutions
Every brand has different goals, challenges, and stages of development. For this reason, we offer a fully customized scope of work tailored to each client's specific needs.
Whether the objective is to build a new brand, refresh an existing identity, reposition the business, or strengthen its visibility, the final selection of services will be determined following an initial consultation and brand assessment.
The final scope, deliverables, and visibility benefits are selected and customized according to the client's objectives, brand requirements, market position, and desired level of exposure. Only relevant services will be included, creating one focused and efficient solution without unnecessary elements or duplicated deliverables.
Our Packages
Featured Nomination Pack
- Official Certificate of Nomination
- Post-Nomination Announcement
- One Premium Page
- One Award Page
- Social Media Announcement Before and After the Event
- Awarded Recognition
- One Invitation
Excellence Nomination Pack
- Official Certificate of Nomination
- Post-Nomination Announcement
- One Premium Page
- One Excellence Award Page
- Social Media Announcement Before and After the Event
- Awarded + One Invitation
- Event Material
- VIP Seating
- Niche Interview
Entry Membership
One Niche event
- 2 event invitations
- 2 regular magazine pages
- 2 social media posts
- Event photos and videos
- 20 hard copies of the distributed magazine
Executive Membership
Two Niche events
- 2 invitations per event
- 2 regular magazine pages per event
- 2 social media posts per event
- Event photos and videos
- Executive interview with Niche
- Two private business gatherings
- 20 hard copies of the distributed magazine
Elite Membership
Four Niche events
- 2 invitations per event
- 2 premium magazine pages per issue
- 2 social media posts per event
- Event photos and videos
- VIP seating
- Certificate of Appreciation, digital and hard copy shipped to your office
- Elite interview with Niche
- Guest appearance on Dr. Nady Ghaly Podcast
- Four private business gatherings
- Featured in Niche Club
- 20 hard copies of the distributed magazine
