In 2024, Niche took a bold step in expanding its reach in the global luxury community by hosting the first ever Niche Awards ceremony in the heart of Riyadh, the capital of the Kingdom of Saudi Arabia. It was a momentous evening that carried forward Niche’s mission in redefining opulence for the whole world, while uniting the upper echelon of society – the thinkers, the hard workers, the entrepreneurs, the artists, and everyone in between – under one singular umbrella, as a unified affluent community. In 2025, Niche is now Niche Global, with the recent acquisition of its UK counterpart; looking towards a future, where it makes a statement by holding the Niche Awards ceremony in London and in Milan, Italy. We are back for the second year in Saudi Arabia – bigger, better, and more extravagant than ever.
This year we are continuing to shine the light on the success of the exceptional individuals that we honor and memorialise through the Niche Awards ceremony. Each one of them, a glimmering beacon in their own fields – a pillar representing the cream of the crop. Niche is also a pillar in its own right. We stand in 2025 as a landmark among landmarks, in the land of progress and prosperity. The ultimate showcase for success, hosted at Hilton Hotel in Riyadh on the 18th of December – a date that promises to be unforgettable in the minds of all those who attend.
The Niche Awards has always been known for its fine selection of individuals that raise the bar and go beyond the expectations, and this year is no different. Last year, we hosted an immense assortment of talent, with celebrity surprises such as esteemed actors Sherif Mounir, and Lebleba gracing us with their presence. This year, expect the surprises to continue, and the shining personalities to grace us at the red carpet, as we host notable and remarkable names in a multitude of fields, from the eccentric world of entertainment, to the dynamic and innovative world of business. We will have figures like Dr. Arch. Sami Angawi, Founder of Sami Angawi Architects, whose work in innovation and architecture has birthed a legacy defined by creativity, precision, and purpose; Lubna Abdulaziz, esteemed presenter and famed actress, captivating audiences through the screen with her charming and magnetic presence; Ibrahim Al Hajjaj, respected actor and public figure, shaping the cultural pulse of entertainment through his roles and an influence that extends far past the screens. This is but a taste of the most notable names you could expect to be honored at the Niche Awards KSA 2025. And all of this is in collaboration with some of our most highly regarded partners like EGYPTAIR, who embody the pinnacle of excellence in flight experiences; Abdul Mohsen Alhokair Holding Group, known for redefining leisure and entertainment across the Gulf region; T.E.Z Tour, who forge unforgettable journeys through exceptional services; Fithub, transforming the wellness space through the discipline of its famed founder, Nour Khatab.
We close the year with one of our most illustrious Niche Awards ceremonies in Saudi Arabia, staking our claim as the leader in an affluent space, shining a spotlight on the country’s established high society, and showcasing to the whole world what Niche Global is all about. Prepare to witness greatness like never before; a landmark for success in the land of progress and triumph.
