Message from Our CEO
Dr. Nady Ghali – Founder & CEO, BeBrand / Niche Magazine
Twenty-five years ago, BeBrand began as more than just a branding agency. It was a vision, bold, instinctive, and driven by one belief: that excellence isn’t a luxury, it’s a way of life.
Back then, there was no social media to amplify our voice, no viral trends to chase. What we had was purpose. Quietly, steadily, we shaped brands that could stand the test of time, brands that led with clarity, presence, and intention.
Before Niche was a magazine or an award platform, it was an idea born from BeBrand’s DNA, a platform to showcase the power of identity at its highest form. Today, as Niche grows across Egypt, Europe, Saudi Arabia, the UAE, and Milan, our story becomes global.
This isn’t just an expansion. It’s the continuation of a dream. Without BeBrand, there would be no Niche.And without vision, there is no legacy.Here’s to what’s next.
Twenty-five years ago, BeBrand began as more than just a branding agency. It was a vision, bold, instinctive, and driven by one belief: that excellence isn’t a luxury, it’s a way of life.
Back then, there was no social media to amplify our voice, no viral trends to chase. What we had was purpose. Quietly, steadily, we shaped brands that could stand the test of time, brands that led with clarity, presence, and intention.
Before Niche was a magazine or an award platform, it was an idea born from BeBrand’s DNA, a platform to showcase the power of identity at its highest form. Today, as Niche grows across Egypt, Europe, Saudi Arabia, the UAE, and Milan, our story becomes global.
This isn’t just an expansion. It’s the continuation of a dream. Without BeBrand, there would be no Niche.And without vision, there is no legacy.Here’s to what’s next.
Our Mission
To open a doorway to the essence of the luxury lifestyle, where diverse stories reflect the impact of success: all while connecting leaders who invest in and grow their networks.
Our vision
Through golden lenses and compelling editorials, we showcase a world of refined living, where influence, innovation, and inspiration align.
