Saudi Arabia is a testament to humanity’s endless and unrelenting strive for progress and success. A country rich with prosperity and beauty in every corner your eyes fall upon, working diligently to add more – become more. You step into the illustrious kingdom, and your eyes bear witness to a tangible, indescribable magnificence on display.
It is the harmony of the natural beauty of the land, from the mountain peaks to the deepest of sands, that dances under a dazzling golden sun with the exceptionally built architecture that promises to cast a lasting spotlight on the true essence of the green kingdom and its long, storied history. Saudi Arabia is filled with landmarks, however, this doesn’t lessen the drive to create more, and not be satisfied with just what you have. If Saudi Arabia was satisfied with the state of things, it would not be achieving – and outpacing – its progress almost every day. It is an era where you feel the need to be involved and etch your name in a future that is still in writing; the perfect time to uphold the prevailing sentiments and cheer on the creation of landmarks; that’s what we focused on at Niche this year – the word “Landmark.”
“Landmark” is often defined as a tangible feature in a particular location that is recognizable in and of itself. and to the space that surrounds it. A “Landmark” is a significant part of any given location that encompasses everything unique and special about it, making it intriguing enough to be different from other spaces and locations that may or may not seem particularly similar on a surface level. However, there is another definition for the word “Landmark,” and it is one that is more closely tied to the general creative idea behind the 2nd edition of the KSA Niche Awards. A “Landmark” could be an event – a point in time that marks a drastic change or a turning point in history. And what is the “Niche Awards” but a remarkable stage in time defining success, and deserving of attention.
For the second year of the KSA Niche Awards, we look at the location of the event, truly acknowledge its significance in time and space, only to reflect the intricacies on display, through our own vision for a grand evening experience. The Niche Awards have always been about the celebration of all things luxurious and elegant. It is a moment in time – an evening where time stops to honor the best of us. It is about recognizing those who have worked hard to reach for the stars, and then go further. It is “A Landmark For Success,” where everyone seeks to stand in the limelight, and get immortalized for generations to come. This is where we stopped and realised what the second year of the KSA Niche Awards was going to be all about; if Saudi Arabia is the place for progress and success, then we shall highlight the Niche Awards for what it is, as the glimmering stage for achievements to echo to the whole world; if Saudi Arabia is the land of the landmarks, then let the KSA Niche Awards become a landmark amongst landmarks, representing success and glory.
The similarities between the event and the country prove to be near endless. The progress and evolution of Saudi Arabia is not stopping anytime soon; similarly, the Niche Awards continues to evolve with every iteration. We aim to emphasize this very concept of evolution with this year’s KSA Niche Awards, presenting it as belonging among the magnificent landmarks already present – and will continue to be built – in Saudi Arabia. And when you visit Saudi Arabia looking to indulge yourself in its wide variety of landmarks, representing concepts such as love, beauty, and business, you will witness a dazzling monument to success – you shall witness the Niche Awards.
