Why Zaza Bajouk Is the Middle East’s #1 Fashion Icon in 2025
When MOIVO Magazine revealed its Top 50 Fashion Icons in the Middle East for 2025, one name sat firmly at the top: Zaza Bajouk. The publication’s official list and social posts confirm that she was ranked #1 Fashion Icon in the Middle East for 2025, as part of the MOIVO Awards initiative.
For a region full of powerful style figures, that’s a big statement. So who is Zaza, and why has she become the reference point for Arab luxury style?
Who is Zaza Bajouk?
According to her official beauty brand website, Zaza Bajouk is described as “a multifaceted artist from Beirut, Lebanon, who turned a teenage passion into a global beauty brand.”
On social platforms, she’s known as:
Founder of Zaza Bajouk Cosmetics and
Owner of Zaza Bajouk Beauty, a beauty studio based in Sabana 504, Qatar, with services and products offered to clients in Doha and beyond.
Her Instagram profile shows a substantial digital footprint, with around 245–250k followers, positioning her not just as a makeup artist and entrepreneur but as a visible public figure in the region’s fashion and beauty scene.
Inside MOIVO’s “Top 50 Fashion Icons in the Middle East 2025”
MOIVO’s Top 50 Fashion Icons in the Middle East 2025 list is a new annual awards initiative created to spotlight the most influential style figures in the region. The magazine explains that its judging criteria include:
Public influence and creative expression,
Professional excellence and the ability to blend authenticity with modernity, and
Digital and media presence, including audience engagement.
Within that context, MOIVO publicly announced that Zaza Bajouk is ranked #1 on the list, highlighting her as a leading fashion personality among designers, celebrities and trendsetters across the Middle East.
In other social posts promoting the awards, MOIVO also stresses how Arab fashion talent and designers play a key role in shaping the region’s image—placing Bajouk at the top of an ecosystem where regional creativity and luxury are increasingly visible on the global stage.
Zaza Bajouk’s fashion and beauty world
Zaza Bajouk’s influence is built where beauty, luxury fashion and digital storytelling meet.
Her beauty brand and studio operate from Qatar, with online references listing Zaza Bajouk Beauty as a beauty salon and beauty-product provider based in Sabana 504, serving clients across Doha and offering access via her website zazabajouk.com.
On Instagram, she regularly shares looks created with her own cosmetics line, underlining that the brand is positioned as a “global” beauty venture with worldwide shipping.
Beyond her own products, her feed documents a steady presence at major international luxury houses:
She posts from Hermès events, including references to shows and special occasions where she attends in Hermès looks.
She shares visits to Dior Haute Couture and Dior beauty launches.
She tags Tiffany & Co. in posts around the brand’s events.
She appears in content linked to Valentino shows, described as turning heads in a Valentino haute couture look.
This mix of regional base (Beirut roots, Qatar operations) and global luxury circuit (Paris fashion week, major European maisons) is central to how audiences see her: as a Middle Eastern figure who comfortably inhabits international luxury spaces.
How Zaza Bajouk became a Middle East fashion icon
Looking at MOIVO’s criteria and Zaza’s public work, several factors help explain why she topped the Top 50 Fashion Icons in the Middle East 2025 list:
Consistent personal style
Her social content presents a coherent aesthetic: polished eveningwear, couture gowns and sharply styled beauty looks. Posts from Paris fashion week and luxury shows emphasise structured silhouettes, rich fabrics and detailed beauty, reinforcing a recognisable personal brand.Beauty entrepreneur with regional roots
Rather than being “just” an influencer, she runs a physical beauty studio in Qatar and her own cosmetics line, built from a passion that began in her teens.
That combination of artistry and entrepreneurship aligns strongly with MOIVO’s focus on professional excellence and innovation in the regional fashion industry.High-impact digital presence
With hundreds of thousands of followers on Instagram and a growing presence on other platforms, she reaches an audience far beyond the Gulf.
MOIVO explicitly includes digital reach and engagement as criteria for its fashion icon awards, which helps explain why a digitally native figure like Bajouk rises to the top.Bridge between Middle East luxury and global maisons
Her documented attendance at Hermès, Dior, Tiffany & Co. and Valentino events shows how often she appears in collaboration or proximity to global luxury brands, while still representing a distinctly Arab point of view in styling and beauty.
Why Zaza Bajouk’s #1 ranking matters
MOIVO’s decision to place Zaza Bajouk at #1 on the 2025 Middle East Fashion Icons list signals a broader shift in what a “fashion icon” looks like today in the region:
It recognises beauty founders and content creators as central to the fashion conversation, not just designers and actors.
It highlights a woman who built a brand from Beirut to Doha and on to a global online audience—mirroring the increasingly cross-border nature of Arab luxury culture.
For readers across the Middle East, and especially young creatives, Zaza Bajouk’s rise is a reminder that today’s style leaders can emerge from the salon chair, the beauty lab, the Instagram grid and the front row—all at once.
