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A passionate market challenger, business consultant, and entrepreneur, the ultimate showman, Nady Ghal. He holds a Master’s degree in business administration (MBA) from the international business academy of Switzerland (IBAS) besides a bachelor’s degree in Computer science from the Modern University for Technology & Information, he also got his MBA in 2020. In 2010, Nady decided to level up and challenge the whole business sector in Egypt by starting his magazine.

Niche Magazine was born with limited circulation only among the luxurious society of Egypt and the crème de la crème. For the magazine’s first issue, Nady won the Annual Advertising Silver Award from the American University in Cairo. Celebrating a 23-year journey with Bebrand and a 13-year journey with Niche, Nady’s career has been highlighted by collaborations and partnerships with multinational market-leading brands, reaching 1200 customers and brands, notably Microsoft, TNT, Hyundai, Saint Goban, Egypt Air, Samsonite, Golds Gym, and Mercedes. He launched and hosted his annual Niche Awards event and it has won the admiration of many and has been proudly announced as Egypt’s most luxurious award event. As a result, the 2018, 2019, and 2021 Niche Awards were held in Egypt’s most luxurious hotels and were a huge success. In 2021, his passionate pursuit earned him another special recognition, Niche Magazine was officially granted the certification of “Luxury Lifestyle Awards” in the category of Best Luxury Magazine in Egypt.

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